255 East 77th Street

The Upper East Side is getting a sweet addition. Portland's cult-favorite ice cream shop Salt & Straw will open at Naftali Group's new luxury condo tower at 255 East 77th Street. Anticipated to open in spring 2027, the shop will occupy 1,650 square feet on the ground floor of the 500-foot-tall residential building. The beloved ice cream brand opened its first NYC location on the Upper West Side in September 2024, debuting signature Big Apple–inspired flavors, followed by a second spot in the West Village shortly after.
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