September 28, 2017

MTA bringing 40,000+ digital video ad screens to subway cars and stations

If you thought those ads in taxicabs were annoying, wait until you see what's in store for NYC's beleaguered subway riders. The Post reports that the MTA has just announced that they'll be serving up ads on digital screens that will soon be appearing in subway stations and cars. Through a partnership with OUTFRONT Media, who will cover the $800 million installation, they plan to install nearly 14,000 screens in stations and platforms, 31,000 in 5,134 subway cars, and an additional 3,900 on LIRR and Metro North commuter trains.
You're kidding, right?