GFP Real Estate

May 7, 2026

FiDi office-to-residential conversion with nearly 800 units launches leasing

A massive office-to-residential conversion in the Financial District has launched leasing for nearly 800 luxury rental apartments. Located at 222 Broadway, the 32-story tower, formerly home to tenants including Bank of America, Santander, and American Express, has been transformed by GFP Development and architect CetraRuddy into "Wrey," a residential tower with 788 units and a five-floor amenities club. Prices range from $4,588/month for studios with home offices to $12,088/month for three-bedroom units.
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December 9, 2025

City taps developer to replace 100 Gold Street with 3,700 apartments

New York City has chosen a developer to turn an outdated Financial District government building into thousands of new apartments. Mayor Eric Adams on Monday announced that GFP Real Estate will redevelop the nine-story 100 Gold Street into a mixed-use development with 3,700 new homes, including 25 percent permanently affordable units, and a new senior center. The total number of housing units at the site increased substantially from the original 1,000+ apartments announced in March.
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