6sqft’s series Apartment Living 101 is aimed at helping New Yorkers navigate the challenges of creating a happy home in the big city. This week Compass broker Jason Saft takes us through the daunting task of staging an apartment for sale. Jason’s work has been featured in the New York Times and Forbes magazine (to name a few), and he has closed nearly 1,000 properties in Manhattan and Brooklyn.
Over the last decade I’ve perfected a sales strategy that answers the four questions every person looking to sell their home asks—and should ask—when they’re searching out a real estate agent to represent them. How much is my home worth? How will you sell it at that number? What do you do differently? Why should I work with you? From research, strategy and timing, to leveraging my personal referral network, my specialty is cost-effective staging and design that creates something that stands out from the crowd. And nets the highest possible return on investment. So, whether you’re looking to sell a $450,000 studio or a $4,500,000 loft, working solo or with an agent, I’m happy to share what I believe are the most critical pieces of staging and listing.