July 15, 2019

JetBlue’s ‘Soar with Reading’ initiative brings free book vending machines for kids across NYC

After runs in cities like Detroit, San Francisco, Oakland, and Washington D.C., JetBlue’s free book vending machine program "Soar with Reading" is coming to New York City. The literacy initiative aims to create more access to age-appropriate books in underserved communities. JetBlue will install six vending machines—one in each borough and two in Queens—and will restock and rotate new titles every two weeks, with options available in both English and Spanish.
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