April 10, 2015
In an era where typing trumps writing by hand, it might come as surprise to learn of a one-month-old store on the Lower East Side devoted to all things pencil. Then again, perhaps the digital age has primed all of us for a return to the simplest writing implement of them all, which is exactly what owner Caroline Weaver hopes will happen with her store, CW Pencil Enterprise.
Caroline opened the store mere weeks ago in March, following the launch of an online boutique back in October 2014. While the move from screen to storefront may seem fast, Caroline's decision was in response to stellar online sales. Her store provides a tactile shopping experience, but more than that, she wants to share her passion for pencils with New Yorkers. Customers will be delighted by Caroline's knowledge of pencil history as well as her understanding and appreciation that pencils are at the beginning of many great achievements.
We recently stopped by the store to ask Caroline some sharp questions, and just like the pencils she carries, her answers were on point.
Read our interview with Caroline here