Jonathan Alger

Immediately after the terror attacks on September 11, 2001, sporting events across the country were suspended as the nation grieved, with stadiums used for prayer services and relief efforts instead of games. After a few weeks, commissioners and government officials decided to recommence games, with one of the first at Shea Stadium between the New York Mets and the Atlanta Braves. When former Mets catcher Mike Piazza hit a home run, tens of thousands in the crowd, and even more watching on television at home, truly cheered and celebrated for the first time since 9/11. From then on, sports became something that was okay to enjoy again. "Comeback Season: Sports After 9/11," a new year-long exhibit at the National September 11 Memorial & Museum, examines the role of sports in helping New York City and the entire nation heal after the attacks. Designed by C&G Partners, the show uses the emotion of the crowd to inspire and guide the narrative, with broadcasts and sports memorabilia from that time. The exhibition chronologically follows what happened in sports in the aftermath of 9/11 with nine sections that look at significant sports moments. 6sqft spoke with Jonathan Alger, the co-founder of C&G Partners, about the strategy behind "Comeback Season," the importance of the color green throughout the show and the capacity of sports to do actual good.
Learn about the exhibit and hear from Jonathan