January 11, 2019
Earlier this week The Garment District Alliance unveiled "Iceberg," an immersive art installation on the Broadway pedestrian plazas along Broadway from West 37th to 38th Streets. Created by ATOMIC3 & Appareil Architecture, in collaboration with Jean-Sébastien Côté and Philippe Jean, the installation allows the public to generate a light and sound show as they pass through the metal arches of the installation, which react to the pace of each participant by turning different colors. But there’s more to it than pretty lights—the installation also carries an environmental message.
See the lights