Image: John Watson via flickr.
Something is in the air at luxury apartment buildings looking for new ways to charm residents. The idea of “aromatizing” building common spaces to entice buyers and renters with seductive scents is gaining popularity among developers, according to The New York Times. A growing number of the city’s rental and condo buildings have begun to infuse their halls with fragrance via building ductwork or standalone scent machines. With any luck, the result will be something far, far away from the smell of your subway stop in August.
It smells good, but is it working?
Earlier, we gave you a look at DDG’s rough-cut, bluestone facade at 12 Warren Street in Tribeca, and now, just a few blocks north within the SoHo-Cast Iron Historic District, the team has de-shrouded the skeletal exterior of their upcoming condominium XOCO 325. Rising from a through-block site at 325 West Broadway, the 48,000 square foot development will house 21 light-filled residences upon its completion early next year. DDG picked up the site for $38.5 million in 2012, and in typical fashion, souped up the design with organic and environmentally inspired elements that charmed the Landmarks Preservation Commission.
more this way