Witkoff

600-foot-tall luxury rental breaks ground in Downtown Brooklyn and beats 421-a deadline

The construction site in June 2022 © Ondel Hylton

June 15, 2022

600-foot-tall luxury rental breaks ground in Downtown Brooklyn and beats 421-a deadline

Construction has officially begun on yet another new residential skyscraper in Downtown Brooklyn. Located at 589 Fulton Street, The Brook is a 600-foot-tall luxury rental with 591 apartments and 30,000 square feet of indoor and outdoor amenities. Developed by Witkoff and Apollo and designed by Beyer Blinder Belle, the building broke ground just days before the 421-a tax abatement program expired, allowing developers to still cash in on the 35-year tax break.
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August 12, 2015

A Toast to Tribeca: More Images Revealed of KPF’s 111 Murray Street

By Ondel Hylton

Grounded in the foothills of the downtown skyline, where the quaint streets of Tribeca scale upwards into the shimmering temples of capitalism, lies the 35,000-square-foot construction site of an upcoming 62-story condominium known as 111 Murray (previously called 101 Murray). Architecture critic Carter Horsley exclaims, "111 will be the most elegant addition to the downtown skyline in decades." Truly, the Kohn Pedersen Fox Associates-designed tower–reminiscent of a champagne flute with its curvaceous body, narrowing mid-section, and flared crown–will be a refreshing expression of form and fluidity that will counteract the blocky towers that have shrouded the once romantic skyline. We've uncovered some brand-new renderings of the tower, and they continue to impress.
Take a look right here

June 27, 2014

NYC’s Billboards to be the Biggest in the USA: Even More Wattage Being Added to Times and Herald Squares

By Ondel Hylton

Billboard signs along Times Square, and now Herald Square, are growing ever bigger and brighter as LED displays become the top choice for developers of new supersigns. Projects such as the upcoming Mariott Edition, Vornado's Marriott Marquis renovation, and the revamping of the Herald Center all include LED displays that will be among the largest in the world. Though more expensive to install than the standard illuminated billboard, the light-emitting diode canvasses have the primary advantage of being eco-friendly by using less electricity and lasting 25 times longer than their incandescent alternatives. Their cost depends on size, complexity, and resolution; and may run upward of $1000 a square foot. But new technology in the past decade has cut the average price in half allowing for a brighter and more prolific future in the city.
See videos and images these eye-popping supersigns

Witkoff

600-foot-tall luxury rental breaks ground in Downtown Brooklyn and beats 421-a deadline

A Toast to Tribeca: More Images Revealed of KPF’s 111 Murray Street

NYC’s Billboards to be the Biggest in the USA: Even More Wattage Being Added to Times and Herald Squares

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