Whoopi Goldberg

February 13, 2017

Thrillist co-founder Ben Lerer lists colorful, pop art-filled Soho loft for $7.4M

This 3,800-square-foot townhouse-sized spread at 101 Wooster Street right in the middle of Soho's Cast Iron Historic District combines the industrial cool factor of a loft with the space and storage of a house, throwing in a generous helping of color, texture and modern luxury. With so much going for it, we can see this impressive co-op's appeal to its previous owner, comedienne Whoopi Goldberg, who sold it for just over $3 million in 2010. The current owners, tech and VC heavyweight Ben Lerer (he's a founder of Thrillist and investor in scores of others; father Ken was a HuffPo founding partner) and his wife, Emily, were the parties responsible for the current riot of art, color and general eye candy–and the current $7.395 million price tag.
Prepare to be amazed