You don’t have to tell us twice that the Upper East Side is trading its reputation as a stodgy, ladies-who-lunch spot for a younger, more hip vibe. Not only do we think it’s a hidden hot spot for artists, but we recently profiled the unofficial “new” Upper East Side, the high 80s and 90s, clustered between Park and 1st Avenues. And let’s not forget how the Second Avenue subway is already shaking things up.
But with a new generation of Upper East Siders gobbling up the surprisingly affordable real estate offerings, it’s no surprise that trendy commercial spots are also getting in on the action. Small, local shops and restaurants create little communities that you might expect to find in brownstone Brooklyn, and larger, big-name businesses like Warby Parker and Whole Foods promise to make it a neighborhood to rival Union Square or Chelsea.