Cindy Gallop’s infamous “Black Apartment” received a virtual renovation after spending an extended period on the the market. The home eventually sold for $4.5M. Images ©MWSTUDIO
New York City’s real estate market may move fast, but the same can’t be said for every property that’s up for sale. Smart sellers know that in order to be competitive, you’ve got to put your best space forward, and that means no mounds clothing stuffed into corners, no grit and grime in the bathroom, and definitely no dark or blurry iPhone snaps populating a listing. While we all know about the benefits of physical staging, virtual renovations, or altering listing photos to show furnishings and other aesthetic choices not actually in the unit, have also become an important instrument for many sellers and their agents. Keep reading to find out why looks matter and how the tools of the digital age can help you command a premium when it comes time to close.