City Living, ideas from abroad

UmbraCity, umbrella share program, rental umbrellas

When you forget your umbrella on a day like today, your best option (other than trying to find a Duane Reade and getting soaked in the process) is to buy one of those $5 models on the corner, which will likely break at the first gust of wind. To make life easier for forgetful types, and for those sneak-attack downpours, a Canadian startup has set up an umbrella-share program in Vancouver called UmbraCity that allows users to borrow and return umbrellas at fully automated kiosks.

Could this umbrella sharing program take off in New York?


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