Now that we’re nearer to the election, and since the negative press surrounding all things Donald Trump has come to a head, things are starting to crumble for his real estate empire. Not only did his personal hotel brand decide to drop his moniker, but a group of Trump Place tenants even went so far as to petition their board to remove his name from their buildings. A report out today in the Times takes a closer look at how sales are declining, and data from CityRealty confirms that from 2015 to 2016, there was a 17 percent decrease in the number of sales at Trump condos.
Trump Parc East
It’s no secret that Donald Trump has engaged in some shady real estate dealings over the years, from his fraught attempt to own the Empire State Building, to the “public” gardens at Trump Tower that allowed him to build taller, to a lost battle with China over two major office buildings (not to mention his many bankruptcies). But there was at least one snafu that he wasn’t able to weasel himself out of, and it was all thanks to a group of feisty residential tenants.
In the early 1980s, Trump planned to evict rent-controlled and rent-stabilized tenants from 100 Central Park South (now known as Trump Parc East) and build a larger tower on this site and that of the adjacent Barbizon Plaza Hotel. He hired a management firm that specialized in emptying buildings, and they began eviction proceedings. After claiming reduced services, a lack of repairs, and overall harassment, the tenants decided to fight back, and in the end 80 percent of them remained, leading to this revelation by the Donald: “What I’ve learned is that the better the location and the lower the rent, the harder people fight. If I were a tenant, I’d probably be a leader too.”