When John Jacob Astor IV built the Knickerbocker Hotel in 1906, he launched a generation of luxury Times Square hotels. The Beaux Arts masterpiece attracted the likes of F. Scott Fitzgerald, John D. Rockefeller, and Italian tenor Enrico Caruso. It was the birthplace of the martini and the site where the sale of Babe Ruth from the Red Sox to the Yankees took place. But after just 15 years, the hotel’s success declined just as fast as it emerged and it was repurposed as an office space, later becoming the Newsweek Building.
Today, though, the landmark is reclaiming its title of ultimate luxury hotel under its original moniker. After a two-year, $240 million modern renovation, the Knickerbocker offers 330 guest rooms, a rooftop bar and lounge with the ultimate view of the Times Square ball drop, and a foodie destination restaurant from chef Charlie Palmer.