As the co-founder and co-owner of The Gefilteria, a Brooklyn-based gefilte fish manufacturing business, Liz Alpern is hard at work making sure there’s plenty of her product for her customers to serve at their Passover seders in just a week.
Gefilte fish is a dish surrounded by lots of opinions; at seders, it’s just as common for someone to ask for seconds as it is for others to kindly offer the dish to their neighbor. Liz understands this range of feelings, as she’s found herself on both sides of it. When she was younger, she didn’t partake in the course, but in adulthood, she was introduced to homemade gefilte fish– instead of the pre-made variety found on store shelves–and a love affair began that developed into The Gefilteria, which she co-founded with Jeffrey Yoskowitz in 2012.
6sqft recently spoke with Liz to discuss the founding and evolution of The Gefilteria, how they’re casting the Passover staple in a new light, and what it means to be part of her customers’ seders.