The remainder of Chelsea‘s flower district continues to shrink, blossoming new hotels instead of floral shops. This latest stalk will rise mid-block at 105 West 28th Street and will be the largest lodge yet, growing 35 stories and budding 343 rooms, according to recently approved building permits.
The tower is anticipated to be among New York’s first batch of Moxy hotels, a new Marriott brand focused on affordable three-star accommodations for young travelers. Last year, Bloomberg reported that Lightstone is committing $2 billion to develop and invest in lodging properties over the next few years, and will be building five Moxy hotels in New York. Recently, financing was secured for a 618-room Moxy flagship at 485 Seventh Avenue in the Garment District.
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After an 11-year run, the popular Antiques Garage flea market, where bargain hunters haggled over an eclectic assortment of used goods, shuttered its weekend fairs in the summer of 2014. Like many soft sites around the Flower District, the parking garage used by the market at 112 West 25th Street was purchased by development interests, namely Extell, who later sold to Lam Generation for $68 million. Since the purchase, the three-story garage has been razed and groundwork has finally begun for a 330-room, four-star Marriott Renaissance Hotel.
With the help of some unused neighboring development rights, Lam’s tower will grow to 140,000 square feet of floor area and stand roughly 450 feet high over its mid-rise Chelsea locale. The neighborhood’s current tallest building, Chelsea Stratus, is just one lot away and rises 25 feet higher than Lam’s upcoming tower.
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