The latest in the world of New York City supertalls comes to us from New York YIMBY, who has revealed renderings for the Rafael Viñoly-designed 125 Greenwich Street. At 1,356 feet, it will become Downtown’s tallest residential tower, the first to rival the 57th Street skyscrapers like Extell’s planned Nordstrom Tower, which will rise 1,479 feet. It will also be just 12 feet shy of One World Trade Center’s roof, making it the second tallest skyscraper in the Financial District.
Great neighborhood? Check. Great apartment? Check. Curb appeal?
Killer first impressions can be long lasting — and whether it’s a newly advertised flavor of Ben & Jerry’s, an ad for Tory Burch’s latest shoe collection —or finding new digs, “love at first sight” spot-on marketing moments play a sizeable role in how we make our decisions.
Industry experts note that a large percentage of a house hunter’s decision to explore a property further than the curb is based the project’s “wow” factor. Truth is, it sets the “perception” stage of what’s to come beyond a grand entrance or swanky lobby that was designed to provide a sense of arrival and belonging. Obviously, at the end of the day, a building’s outside will only persuade potential buyers to see more, and first impressions can vary from one individual to the next, but the “I was meant to live here” moment is fairly universal.
There are skyscrapers going up left and right all over Manhattan, and in the race to build the loftiest and the glassiest, big name developers are seeking out even bigger name architects to brand their supertalls with iconic designs. As part of their ongoing Palaces for the People: Guastavino and the Art of Structural Tile series, the Museum of the City of New York will be hosting what’s sure to be a riveting panel in which several of the world’s leading architects and engineers will be discussing how they approach the design and construction challenges that come with building 100 stories and up.
The City Council’s Committee on Land Use gave approval to Rockefeller University’s plan to construct two new buildings over the Franklin D. Roosevelt Drive on Manhattan’s east side. In exchange, the school, which controls air rights over the 4-block stretch starting at East 64th, has agreed to invest $8 million to develop and maintain a portion of the East River Esplanade.
One of the city’s noblest professions is “sidewalk superintendent.” These intrepid pedestrians love to peer through holes in the wall to watch large equipment playing the construction game. The more sophisticated of these curiosity-seekers also look for holes in the city’s facades to glimpse the progress of larger-than-normal, future skyline stars.
You can imagine the astonishment, therefore, when I noticed, a couple of days ago, that 432 Park Avenue had adopted a “patriotic” stance, and that its fenestration grid now is highlighted, from top down, in red, blue and white, the colors of the American flag, and also the French flag — a stark divergence from the pristine, streamlined design set out by the building’s architect, Rafael Vinoly.