Pfizer Building

Featured Story

Bed Stuy, Features, Green Design, Interviews, People, Studio Visits

In our series 6sqft Studio Visits, we take you behind the scenes of the city’s up-and-coming and top designers, artists, and entrepreneurs to give you a peek into the minds, and spaces, of NYC’s creative force. In this installment we take a tour of the Bed-Stuy urban farm Square Roots. Want to see your studio featured here, or want to nominate a friend? Get in touch!

In a Bed-Stuy parking lot, across from the Marcy Houses (you’ll know this as Jay-Z’s childhood home) and behind the hulking Pfizer Building, is an urban farming accelerator that’s collectively producing the equivalent of a 20-acre farm. An assuming eye may see merely a collection of 10 shipping containers, but inside each of these is a hydroponic, climate-controlled farm growing GMO-free, spray-free, greens–“real food,” as Square Roots calls it. The incubator opened just this past November, a response by co-founders Kimbal Musk (Yes, Elon‘s brother) and Tobias Peggs against the industrial food system as a way to bring local food to urban settings. Each vertical farm is run by its own entrepreneur who runs his or her own sustainable business, selling directly to consumers. 6sqft recently visited Square Roots, went inside entrepreneur Paul Philpott‘s farm, and chatted with Tobias about the evolution of the company, its larger goals, and how food culture is changing.

Take a tour of Square Roots and get the full story from Tobias

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