Pepsi Sign

The iconic red Pepsi-Cola sign in Long Island City got a new look on Tuesday. In partnership with the soda company, JetBlue began installing this week an illuminated logo, a blue arrow, and a picture of an airplane on the sign that overlooks the East River, as first reported by the Wall Street Journal. The signage, which will only be up until Oct. 1, advertises the airline's switch from serving Coca-Cola to PepsiCo products earlier this summer.
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