Pepsi Sign

Long Island City

Photo courtesy of sarahtarno on Flickr

The iconic red Pepsi-Cola sign in Long Island City got a new look on Tuesday. In partnership with the soda company, JetBlue began installing this week an illuminated logo, a blue arrow, and a picture of an airplane on the sign that overlooks the East River, as first reported by the Wall Street Journal. The signage, which will only be up until Oct. 1, advertises the airline’s switch from serving Coca-Cola to PepsiCo products earlier this summer.

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Real Estate Wire

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  • Tour the new Long Island City residential building that sits behind the Pepsi sign. [Curbed]
  • Extell is bringing a 52-story, 710,907-square-foot residential building to 41st Street and 5th Avenue. The company spent $16.46M on the development and to acquire the air rights from nearby St. Raphael’s Church. [CO]
  • Spending on NYC residential construction has jumped 50-percent, but the units yielded will be fewer than previous years. The reason? Dollars are being poured into building luxury properties designed for wealthy residents or investors. [Crain’s]
  • A profile of the six Chinese real estate titans snatching up properties in the city. [TRD]

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