#oneREDday

Design, Products, Social Media

oneREDday, Moleskine, (RED)

The black Moleskine notebook is one of the most recognizable products in the stationary world, but the iconic pad is getting a brightly colored update for a good cause. The special edition #oneREDday collection is a partnership between Moleskine and (RED) to raise awareness and funds for the fight against AIDS. The collection includes a hard cover notebook, 2015 planner, red click pen, and luggage tag, all of which feature the iconic elastic Moleskine band in red.

Five percent of every purchase goes to the Global Fund to Fight AIDS. Additionally, the #oneREDday campaign asks people to use their notebooks to answer the question: If you had just one day to raise awareness around the fight against AIDS, what would you do and how would you do it? Selected illustrations and photos tagged with the #oneREDday hashtag are featured on the official campaign site.

More details on #oneREDday