Though more and more house hunters are back to buying off of blueprint in this hot real estate market, that hasn’t stopped developers from tricking out their sales offices with hopes of trumping the competition. Ultra-detailed scaled models line spaces, and the priciest of couches and countertops fill life-sized mockups blocks away from the actual address. More recently, buildings like 50 West have built out entire theaters wrapped with screens intent on showing buyers the panoramic city views their shelling out millions for. Clearly, cost is not a concern. But watch out, there’s a new group on the scene ready to really shake things up.
Architecture visualization firm ArX Solutions has turned to a piece of virtual reality tech that everyone seems to be talking about: Oculus Rift. With their specially designed virtual reality tours, clients can see exactly what its like to walk through a home with all their sensations engaged. Cool? Absolutely. But this tour doesn’t come cheap. Like the lofty homes it features, a trip with Oculus Rift rings in at a jaw-dropping $95,000.