If you’re an Instagram-loving New Yorker, then you’ve likely seen, or maybe even posted, photos of the salads, egg dishes, and even the menus at the downtown restaurant Jack’s Wife Freda. Through the app, diners at Jack’s Wife Freda have been spreading the word about the establishment’s food and polished-yet-relaxed atmosphere. These sepia-toned photos certainly caught our attention, especially the beautiful meals plated on crisp white dishes.
The visionaries behind the restaurant are husband-and-wife team Dean and Maya Jankelowitz. The pair opened Jack’s Wife Freda three years ago on Lafayette Street in Soho, and just opened a second location on Carmine Street in the West Village. Together, the two restaurants are designed for New Yorkers to sit down and enjoy simple dishes that remind Dean and Maya of their families and respective countries, South Africa and Israel. For the couple, it’s only a perk that they are getting so much attention on social media, as their primary goal has always been the two H’s: hospitality and happiness.
We recently spoke with Maya at the new Carmine location to find out about running two restaurants in the city with her husband and what it means to give New Yorkers a restaurant to call “their spot.”