Photos: Eugene Gologursky/Getty Images for Macy’s
The 46th annual Macy’s Flower Show opened on Sunday, transforming the Herald Square store into a whimsical floral oasis. This year’s theme, Give. Love. Bloom., aims to inspire hope for New Yorkers after a tough year with grand gardens, flower displays, and larger-than-life butterflies taking over the store, the iconic windows, and even outside, at Herald Square Park.
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Photo: Diane Bondareff/AP Images for Macy’s
On Sunday, March 24th, Macy’s Herald Square launched its 45th annual Flower Show. This year’s theme for the two-week long floral festival is “Journey To Paradisios,” celebrating the arrival of spring by transporting visitors into a multi-dimensional world of space and adventure on the mythical planet Paradisios, traveling through eccentrically landscaped gardens and spectacular floral designs made up of more than 5,000 types of plants, trees, and flowers. The theme tells the cosmic tale of Space Flight Director Lucy Ryder and her discovery of the planet Paradisios–a pristine exoplanet, untouched by human technology and filled with resplendent plant life, as Ryder and R.H. Macy IV–pilot-turned-cosmonaut and the great-great-great grandson of Macy’s founder–set out on the adventure of a lifetime.
More resplendent plant life, this way
In America, seasonal change is ushered in by Macy’s and its productions, from the holiday season with the Thanksgiving Day Parade to summer with fireworks for America’s birthday. When it comes to welcoming spring, the department store puts on its annual Flower Show, a longstanding tradition that began 65 year ago and is now marking its 42nd year at the company’s Herald Square location.
This year’s show, America the Beautiful, celebrates the wonders of the nation’s natural world at five stores around the country (NYC, Philadelphia, Chicago, Minneapolis, San Francisco). For New Yorkers who visit the show, it’s a chance to step out of the hustle and bustle and immerse themselves in gardens representing various regions of the United States. The executive producer behind the show is Mike Gansmoe, who is responsible for overseeing everything from conception to putting that last flower in place during overnight setups. 6sqft recently spoke with Mike to find out what’s blooming at this year’s show.
Read the full interview here