Photo of a previous year’s Festival by Melvin Audaz
In 1987, Avenue C was renamed Loisaida Avenue, “a Spanglish name for the Lower East Side, connoting the Puerto Rican and Latinx community which have had a significant presence there since the mid-20th century,” explained Village Preservation executive director Andrew Berman. That same year on the Sunday before Memorial Day, the vibrant community hosted the first Loisaida Festival to celebrate their neighborhood’s culture. Thirty-four years later, and the Festival is still going strong. For the second year, the event will be virtual on two Sundays–May 23 and 30–featuring an exciting roster of musicians, performers, and family-friendly entertainment.