With so many high-end and ultra-luxury towers coming to the market, it’s becoming increasingly difficult for developers to stand out in the crowd. While wild amenities have typically dominated as a way to distinguish one’s building, some developers are trying to extend their reach even further by appealing to the artistic sensibilities of the wealthy. As CityRealty writes, for these builders, “Art is no longer an afterthought in real estate. It has become a prominent part of the design process.”
Ahead, Joseph McMillan, CEO of DDG (who are dropping jaws with their Gaudi-inspired XOCO 325), and Mike Green, Art Director at Pandiscio (responsible for bringing the Anish Kapoor sculpture of 56 Leonard to the forefront of the marketing campaign) weigh in on the trend, discussing how and why art enhances real estate development.