, Wed, September 17, 2014
With plans in place that call for a public waterfront bustling with creative industry and commerce rather than luxury residential developments, Sunset Park is not on its way to becoming the next hip NYC residential neighborhood–and that’s a good thing.
Located on Brooklyn’s western waterfront flank, there are really two sides to Sunset Park. The neighborhood, generally defined as the area between 65th Street, the Prospect Expressway, Eighth Avenue and the East River, has long been a thriving residential community. Sunset Park is also home to about 15 million square feet of warehouse and light industrial space. The key to the neighborhood’s future may be the point at which the two meet.
Find Out How Fashion May Give Sunset Park a Chance to Shine As the New Garment District
If you renovate, will they come? It’s been less than a year since Jamestown Properties, the developer behind the successful Chelsea Market, acquired a 50% stake in the mostly abandoned industrial warehouse complex in Brooklyn’s Sunset Park known as Industry City.
Along with investment partners Belvedere Capital and Angelo, Gordon & Company, Jamestown plans to translate the success of Chelsea Market on a scale six times the size – 16 buildings encompassing over 6 million square feet formerly known as Bush Terminal. But while Brooklyn is currently the darling of the five boroughs, Sunset Park doesn’t quite have the cache of Chelsea – yet, and the viability of such an enormous undertaking is ten years in the making.
Watch a video interview with the developers this way
Undeniably, there is much symbolism attached to artist designer Sebastian Errazuriz’s giant golden cow piñata on display in Industry City in conjunction with NYCxDESIGN, New York City’s official citywide celebration of – you guessed it – design.
One look at the suspended shimmering beast and you’re likely to be reminded of the infamous golden calf Bible story about idolatry (Exodus 32:1–6, if you’re interested) or notice its uncanny resemblance to Wall Street’s iconic charging bull.
See more of this oversized golden pinata