Image via Library of Congress
Herald Square is today known for many things. There’s the flagship Macy’s department store and the pedestrianized part of Broadway that extends to Times Square. And it serves as an epicenter of the retail corridor that now runs from 5th Avenue to 7th Avenue. Some may remember the song, “Give My Regards to Broadway,” from the George M. Cohan musical “Little Johnny Jones”with the iconic line, “Remember me to Herald Square.” But written in 1904, “Give My Regards to Broadway” references a very different Herald Square than the one we’re familiar with today.
Learn about the evolution of Herald Square here
Images: Mood Board App © The Morpholio Project (left); Tower House © Gluck+ (right)
Billboard signs along Times Square, and now Herald Square, are growing ever bigger and brighter as LED displays become the top choice for developers of new supersigns. Projects such as the upcoming Mariott Edition, Vornado‘s Marriott Marquis renovation, and the revamping of the Herald Center all include LED displays that will be among the largest in the world.
Though more expensive to install than the standard illuminated billboard, the light-emitting diode canvasses have the primary advantage of being eco-friendly by using less electricity and lasting 25 times longer than their incandescent alternatives. Their cost depends on size, complexity, and resolution; and may run upward of $1000 a square foot. But new technology in the past decade has cut the average price in half allowing for a brighter and more prolific future in the city.
See videos and images these eye-popping supersigns