Greystone

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Features, Interviews, People

Jeff Simpson, the CEO of Greystone Development, is due to celebrate his ten year anniversary with the company this February. In his decade with the real estate firm, founded in 1992, he has overseen Greystone’s reemergence into the New York market by tapping into emerging neighborhoods around the city. Before he joined Greystone, Simpson worked with the Equity Office Properties team, helping reposition a number of their New York City office buildings, and oversaw over $100 million of redevelopment projects for Jones Lang LaSalle.

Simpson has more or less done it all when it comes to real estate, holding roles in investment, construction, engineering and management across all sectors of the market. At Greystone, he oversees the firm’s development team, managing new acquisitions as well as design, construction, sale and leasing. CityRealty spoke with Simpson on how the company has distinguished itself as a New York developer since it ramped up its investments in 2012, taking on projects in City Island, Brooklyn and Harlem. He also filled us in on new projects the company will debut next year—and the one development that’s most meaningful to him.

READ THE INTERVIEW AT CITYREALTY…

Harlem, real estate trends

125th Street, Harlem

125th Street via jmd41280 via photopin cc

14th Street, 23rd Street, 86th Street–there’s no question that these east-west thoroughfares are some of the city’s most bustling corridors of commercial, cultural, and residential activity. And 125th Street in Harlem could now be joining their ranks, a real estate trend dissected in a WSJ article today.

Big-name NYC developers are cashing in on the street’s transformation. Greystone & Co. bought a $11.5 million site through a bankruptcy auction earlier this month, where they’ll put 75 market-rate and affordable apartments, along with ground-floor retail space. Across the street, Continuum Co. will add 700 residential units and 85,000 square feet of retail. Nearby, Wharton Properties has obtained funding for their 33,000-square-foot retail complex that will be anchored by Whole Foods.

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Interiors, New Developments, Rentals, Williamsburg

139 North 10th Street, Printhouse Lofts, living room

If you follow Williamsburg real estate news, you likely read about a lot of glassy waterfront towers and swanky hotels.  It’s refreshing, therefore, to hear about the Printhouse Lofts, a new residential development housed in a 104-year-old manufacturing building that seamlessly blends historic character with modern design.

Located at 139 North 10th Street, the site originally housed a printmaking company and was later a toy factory.  After failed conversion attempts by two different developers, Greystone bought the property last year for $15.8 million and undertook an adaptive reuse project that resulted in 36 fabulous apartments.

Take a tour through one of these stunners