greene street

History, Soho, Video

Before Soho was home to an Apple Store, Dior and a slew of other luxury retailers and multi-million dollar apartments, it was considered “land so unvaluable that the Dutch gave it to the slaves,” says NYU economist William Easterly. In a new video project called “Greene Street,” Easterly traces the history of just one block of Greene Street (between Houston and Prince Street) and distills 400 years of history into a fascinating and informative 1.5-minute film. In seconds you can see the incredible transformations that occurred along the tiny 486-foot stretch of the neighborhood, which includes reincarnations as the biggest red light district in NYC, the center of garment manufacturing in the U.S., a shantytown, an artists’ hub, and finally the high-end retail corridor we know it as today.

Watch the short film here

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