Manhattan’s Menorah being lit by Danny Danon, Israel’s Ambassador to the UN, in 2016. Via Chabad Lubavitch/Flickr.
In the mid-1970s, former Chabad Rabbi Menachem Mendel Schneerson encouraged his emissaries to build public menorahs in major cities and organize nightly lightings to increase public awareness about Hanukkah and inspire fellow Jews to light menorahs in their homes. Decades later, Chabad rabbis continue the effort in cities worldwide, but in New York the practice hasn’t always been peaceful. The tradition ended up creating a friendly competition between rival menorahs in Brooklyn and Manhattan, who both claimed to be “The World’s Largest.”