The Gotham Greens team: Viraj Puri, Eric Haley and Jennifer Nelkin Frymark
If you walk through the produce section at Whole Foods or scroll through Fresh Direct’s website, you likely have come across Gotham Greens’ Blooming Brooklyn Iceberg Lettuce or Queens Crisp. What make these lettuces different from others is that they’re local, urban greens, which are grown on rooftop greenhouses in Brooklyn and Queens with views of Gotham not too far in the distance.
Gotham Greens was founded in 2009 with the goal of revolutionizing urban farming and providing a model for the future when cities are expected to be even more densely populated. One of the visionaries behind the company is co-founder and CEO Viraj Puri. Viraj and his partners started with one greenhouse in Greenpoint and now have four greenhouses between New York and Chicago that cover over 170,000 square feet and produce 20 million heads of lettuce every year.
6sqft recently asked Viraj some questions about what’s growing in Gotham.