G.I. Joe

May 9, 2017

Did you know the idea for G.I. Joe was created in Brooklyn?

Did you know G.I. Joe, considered the world’s first action figure, was first conceptualized in Brooklyn? The famous toy was invented by NYC native Stanley Weston, who passed away this month at 84 years old. Weston, born in Brooklyn in 1933, sold his idea for a military-themed toy to Hasbro for $100,000 when he was just 30 years old. Hasbro later turned it into a $100 million success, with more generations of the dolls, comic books, a television series and movies following it.
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