The remainder of Chelsea‘s flower district continues to shrink, blossoming new hotels instead of floral shops. This latest stalk will rise mid-block at 105 West 28th Street and will be the largest lodge yet, growing 35 stories and budding 343 rooms, according to recently approved building permits.
The tower is anticipated to be among New York’s first batch of Moxy hotels, a new Marriott brand focused on affordable three-star accommodations for young travelers. Last year, Bloomberg reported that Lightstone is committing $2 billion to develop and invest in lodging properties over the next few years, and will be building five Moxy hotels in New York. Recently, financing was secured for a 618-room Moxy flagship at 485 Seventh Avenue in the Garment District.