Photo Credit: Ed Reed/Mayoral Photography Office on Flickr

New York City on Monday rolled out a new marketing campaign in Florida inviting the state’s LGBTQ community to move to the five boroughs in response to the recent “Don’t Say Gay” legislation signed into law by Gov. Ron DeSantis. The five ads, which will run across digital billboards and on social media in five cities in the Sunshine State, are meant to highlight the inclusiveness of New York City and take aim at the new legislation, which bans the teaching and conversation of sexual orientation and gender identity from kindergarten to third grade in the Florida school system. The campaign also comes after DeSantis released an ad showing New Yorkers who moved to Florida.

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