CIM

February 14, 2017

432 Park owner attempts to sell $20M apartment with iPhone photos

If you've been as curious as we have to know what the inside of 432 Park looks like IRL, look no further than unit #52C, now for sale by owner. LLNYC spotted the listing today which boldly ditches professionally staged photos for somewhat sloppy phone snapshots of the interiors. As the mag points out, 432's developers have been keen on putting the luxury tower's best foot forward, revealing only sleek renderings or retouched images of impeccably outfitted model units to press and onlookers.
more inside here
November 25, 2015

The Most Important Towers Shaping Central Park’s South Corridor, AKA Billionaires’ Row

They did not come from outer space when they landed on our front yard while the NIMBY folk and the city’s planners and preservationists weren’t looking. Some are scrawny. Some are dressed like respectable oldsters. They’re the supertalls and they’re coming to a site near you.
read more here
November 11, 2015

432 Park in Numbers: New Renderings and Superlatives Will Blow You Away

Now that Macklowe Properties'/CIM Group's 432 Park Avenue is nearing completion, with occupancy slated to begin in mid-2016 and 70 percent of units reportedly in contract, the development's marketing and branding agency DBOX has released a bevy of never-before-seen images of our skyline's newest icon. Being the tower of superlatives it is, it comes as no surprise that it boasts a marketing campaign to match. Employing sky-cams, drone photography, a million-dollar film, and breath-taking renderings and photography, 432 Park has perhaps the most elaborate promotional campaign ever conceived for a Manhattan condominium. With dozens of spectacular images to choose from, we hand picked a few to recap the development of this monumental supertower. We've also put together a timeline in numbers–from its record breaking height to its 1,200-pound marble sinks–to illustrate the extraordinary undertaking  that has paved the way for the tower to become the most successful and desirable condominium ever erected in the city (sorry One57).
See it all right here
November 10, 2015

Developers Chop 432 Park’s Full-Floor Apartments Into Smaller, Cheaper Units

Is the city's tallest residential tower seeing a slowdown in sales? Crain's reports that 432 Park developers CIM and Harry Macklowe have begun splitting full-floor apartments at the 1,396-foot-tall tower into two with the hopes of attracting smaller ticket buyers who can't swing $80 million for a posh pad—but wouldn't be opposed to shelling out $40 million. The paper adds that the move "may signal a slowdown in sales for $50 million-plus apartments," particularly as the market gets inundated with ultra-luxe developments. "There is some concern that there aren't enough buyers who can afford apartments priced in the tens of millions of dollars—an increasingly common figure for the latest crop of ultra-luxury condos."
find out more here
April 25, 2014

Eyeing the Drake: The Macklowe Construction Brings a “Patriotic” Burst of Color to Park Ave

One of the city’s noblest professions is “sidewalk superintendent.” These intrepid pedestrians love to peer through holes in the wall to watch large equipment playing the construction game. The more sophisticated of these curiosity-seekers also look for holes in the city’s facades to glimpse the progress of larger-than-normal, future skyline stars. You can imagine the astonishment, therefore, when I noticed, a couple of days ago, that 432 Park Avenue had adopted a “patriotic” stance, and that its fenestration grid now is highlighted, from top down, in red, blue and white, the colors of the American flag, and also the French flag — a stark divergence from the pristine, streamlined design set out by the building's architect, Rafael Vinoly.
For sidewalk superintendents, the former Drake is startlingly colorful