CBGB

East Village, New Developments, Rentals

East Village Target’s CBGB odes get mixed reviews

By Devin Gannon, Mon, July 23, 2018

East Village, Target, east village target

Photo by Tia Richards for 6sqft

Target officially opened its first store in the East Village on Saturday, to mixed reviews from locals. During its grand opening, the chain recreated the storefront of CBGB, a famous punk rock club where the Ramones, Patti Smith and Blondie played, with a red-and-white awning that reads “TRGT.” Located on 14th Street and Avenue A, the design included red newspaper boxes similar to old ones of the Village Voice paper, fake fire-hydrants and a temporary facade made to look like the housing tenements of the Village in the 1970s and 1980s. Jeremiah Moss, the author behind the Vanishing New York blog, called the new store “the most deplorable commodification of local neighborhood culture I’ve ever witnessed.” As of Monday, the CBGB-themed storefront is no longer up.

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