Rendering via Soho Lofts
Now that most of Brooklyn has been acronym-ized, developers are moving their marketing magic across state lines. First reported by Curbed, the latest moniker comes to us via developer Manhattan Building Company’s “neighborhood concept” Soho West, so dubbed because it’s south of Hoboken and west of NYC. The ‘nabe name is part of their two-phase project. The first, The Cast Iron lofts, debuted 387 rentals and 20,000 square feet of hipster-fied retail (think a yoga studio, bilingual pre-school, and nonprofit theater) last year, and the second, Soho Lofts, will be ready next month. This rental will have 377 “industrial-inspired” residences starting in the $2,000/month range, as well as “resort-style” amenities such as an infinity pool with private cabanas, 10-person sauna, Zen garden, and an arcade lounge.