Photo credit: Rise Media – Celeste

With pops of color and pop art everywhere you look, Bradford Shellhammer’s Greenwich Village loft at 34 West 13 Street makes it hard to be anything but cheerful. The eye-popping–yet-stylish decor is no surprise; the entrepreneur, who founded the Fab shopping site among other projects, is well-known for his playful design eye. This two-bedroom loft, asking $4,950,000 and offered for the first time as a resale, is a fine example.

Take a whirlwind tour

eBay executive and Fab.com shopping site founder Bradford Shellhammer raced back from a vacation weekend to tour the Chelsea home he’s now selling for $2.2 million. He’s looking for more space that’s “more about texture than color,” the New York Post reports. In the years he’s been a resident at 575 Sixth Avenue, Shellhammer has transformed the Chelsea loft into a Memphis-style-meets-mid-century-modern masterpiece in sherbet hues, complete with art by Andy Warhol and Keith Haring. Refinery29 once called the home “The Most Colorful Apartment We’ve EVER seen.”

Have a look