Blair Russell

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Features, Interiors, Midtown, My SQFT House Tours

Blair Russell, 372 Fifth Avenue, House Tours

Our series “My sqft” checks out the homes of New Yorkers across all the boroughs. Our latest interior adventure brings us to Blair Russell’s Midtown apartment. Want to see your home featured here? Get in touch!

Florida native Blair Russell spends half of every month in Miami. And for the other two weeks, Miami comes with him to his New York City apartment. The curator-creative has decked out his Midtown abode, located in a 1910 building formerly home to an upscale children’s apparel store, with fluorescent colors, graffiti art, and international finds, all while mixing in a mid-century modern flair. Blair first bought his home on 35th and 5th one month after September 11, at a time when living next to the Empire State Building wasn’t exactly a selling point. “It used to be called the dirty 30’s when I moved here in 2002,” Blair told us.

A self-described third-generation artist, Blair made a career in Florida by helping developers outfit South Beach properties with art. Later, with housing experience under his belt, he began converting abandoned buildings into affordable housing for local artists. Now with real estate further in his rearview mirror, Blair is focusing on traveling and curating art for clients. “Everything I’ve done, I do it for one to 10 percent of the population. If more than 10 percent like it, it’s probably not going to happen with me,” he said. Ahead, see Blair’s eclectic apartment, from his orange-painted orgy centerpiece done by a Warhol protégé to a door he took from the last peep show on 42nd Street.

Take a tour

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Archtober2020