The New York City Economic Development Corporation (NYCEDC) last week unveiled a new brand strategy for the city’s network of six public markets, which includes a multilingual ad campaign, a dynamic new website and social media presence, direct mail campaigns and more, all of which are designed to consolidate a network of historic markets under one city-wide brand. It’s all part of the organization’s comprehensive initiative to promote NYC’s public markets–including Essex Market, the Bronx’s Arthur Avenue Market, and Williamsburg’s historic Moore Street Market–as “world class destinations for both local residents and tourists.”
You’re probably familiar with the big attractions in the Bronx: Yankee Stadium, the New York Botanical Garden, and the Bronx Zoo. But the borough has a lot more going on, from historic and cultural treats and treasures to new breweries and restaurants and acres of beaches, parks, trails, and gardens. Read on for a collection of destinations in the city’s northernmost, greenest, and most diverse borough that are worth the trip, wherever you’re coming from.
Photo by Chris Goldberg/Flickr
The Bronx’s Belmont community can date its history all the way back to 1792, when French tobacconist Pierre Abraham Lorillard opened the Lorillard Snuff Mill as the first tobacco firm in the country, and possibly the world. European influences continued to proliferate in the area, and at the turn of the 19th century, flocks of Italian immigrants moved to Belmont to take jobs in the newly opened Botanical Gardens and Bronx Zoo. By 1913, the neighborhood was referred to as the Italian “colonies” in the Bronx.
Today, Belmont’s main artery, Arthur Avenue, still thrives as a bustling Italian center, with countless restaurants, pastry shops, butchers, and more. But there’s a lot more to Belmont than just spaghetti and cannoli. From the origins of a pasta shop’s sign that’s now featured on Broadway to a Neapolitan restaurant that was born in Cairo, Egypt, the Belmont BID shares six secrets of this saucy neighborhood.
Mike’s Deli in Arthur Avenue Retail Market. Photo: Bronx Borough President Office
If you’ve slurped oysters outside a seafood market, taken a bite of burrata or savored cannoli on Arthur Avenue in the Bronx, this distinction might not be news to you. Arthur Avenue, which some call “the real Little Italy,” will join the American Planning Association’s “Great Streets of America.”