Apple cube

Midtown

Photo by Aaron Hargreaves for Foster + Partners

Apple’s famous Fifth Avenue flagship reopens Friday after more than two years of renovations. The glass cube has returned as an entrance to the store, set above the newly updated and locust tree-lined public plaza. As 6sqft previously reported, it cost $2 million to remove the cube in 2017 during the Midtown Manhattan store’s expansion.

Take a step inside

Midtown East

Boston Properties, who owns the former General Motors Building at 767 Fifth Avenue that has the Apple flagship located on its lower level, was issued a permit by the Department of Buildings to remove the iconic glass cube outside the store’s entrance. The Post reports that it’ll cost a staggering $2 million to take the structure down while Apple expands the Midtown location from 32,000 to 77,000 square feet.

Read more

Daily Link Fix

Apple Cube, Apple Store
  • New app Getaround lets New Yorkers borrow cars from strangers on demand. It’s the freedom of driving without the anxiety of alternate side parking. More on Business Insider.
  • Daily Intelligencer uncovers the little-known story of how the Apple cube actually landed in Midtown.
  • Packtasche is an architect-designed cardboard carrier that makes toting groceries and the like while cycling through the city much easier. Arch Daily has the scoop.
  • And in more cardboard design news….this $40 smartphone projector is light, compact, and transportable, so you can show your favorite cat videos to a crowd on the go. Check it out on Better Living Through Design.
  • CityLab talks to photographer Brian Rose about documenting the extreme transformation of the Meatpacking District from 1985 to today.

Images: Apple Cube, via Wiki Commons (L); Packtasche, via Packtasche (R)

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Archtober2020