L to R: Alex Gomberg, Kenny Gomberg, Irv Resnick
When Alex Gomberg says “I have seltzer in my blood,” he’s not referring to the quantity of seltzer he drinks, but rather describing how deep the seltzer tradition runs in his family. It began in 1953 with his great-grandfather, Moe Gomberg, who opened up Gomberg Seltzer Works, a seltzer bottling plant in Brooklyn. The term seltzer man may be new to some, but it refers to someone who delivers seltzer in glass bottles right to your door; no supermarket needed.
Over the years, seltzer delivery went out of favor and the family business, currently run by Alex’s father Kenny Gomberg and uncle Irv Resnick, continued to bottle for others, but was no longer doing delivery routes themselves. Four years ago, Alex joined Gomberg Seltzer Works and felt strongly that company should return to its delivery roots. He helped developed a delivery branch, aptly named Brooklyn Seltzer Boys, and today, Alex is well on his way to becoming many New Yorkers’ 21st century seltzer man. His idea of returning to delivery service was right on the mark as the company is benefitting from a myriad of factors including nostalgia, a focus on curated, well made items, and the popularity of home delivery. 6sqft recently spoke with Alex to find out about Gomberg’s seltzer, what it’s like to be a seltzer man, and how he’s bringing seltzer delivery back to New York.