At a time when the inner workings of so many things have been demystified, magic still has the ability to stump us. But for magicians to make tricks look seamless, a tremendous amount of time is invested in perfecting the craft and engaging with colleagues who can help them grow and develop their skills. And in New York, magic is cultivated on a daily basis above the hustle and bustle of 34th Street at Tannen’s Magic.
The business has been serving the magic community since Louis Tannen opened a street stand in 1925. He later took the business indoors, where it became a gathering place for magicians of all ages and skill levels to purchase and practice their tricks. The current keeper of Tannen’s tradition is Adam Blumenthal, who fell in love with magic at a young age, in part thanks to the store, and is now responsible for ensuring its legacy and introducing it to a new generation of magicians. 6sqft recently spoke with Adam to learn more about magic, Tannen’s, and New York’s magicians.