Rendering of 764 East 152nd Street via UA Builders Group
We’ve seen it all over Manhattan and Brooklyn–brokers come up with bizarre acronyms and new directional cues to hip-ify (aka gentrify) a neighborhood. Most recently, they tried their hand at SoHa–South Harlem, which certainly didn’t stick. And now the trend has spread to the Bronx, though this time it’s the NYC Department of Housing Preservation and Development behind the new moniker. In their defense, “Mott Haven North,” was probably chosen for the latest affordable housing lottery based on their 1994 Mott Haven North Urban Renewal plan, but with this South Bronx neighborhood rapidly gentrifying, it’s a slippery slope. Regardless, there are eight $1,379/month one-bedrooms up for grabs at 764 East 152nd Street, which, according to maps, is in the Woodstock area.