701 Seventh Avenue

Architecture, Hotels, Midtown West, New Developments

701 Seventh Avenue, Marriott Edition Hotel, Platt Byard Dovell White, PBDW, TImes Square, SKyscraper Construction

Earlier this week, the five-star Marriott EDITION hotel, slated to tower over Duffy Square, broke ground. The 39-story, 517-foot tall building is being developed by a partnership between the Witkoff Group, Howard Lorber’s New Valley LLC, Winthrop Realty Trust, and Maefield Development. Going by the invented address of 20 Times Square (701 Seventh Avenue), the 370,000-square-foot tower will be the first hotel to rise directly along the Square’s “bow-tie” area since Gary Barnett opened the W Times Square in 2000.

Taking full advantage of its coveted, highly-trafficked location, the project will contain 76,000 square feet of retail and food and beverage space, as well as an outdoor roof terrace. Its six-story podium anchors the northeast corner of 47th Street and Seventh Avenue and will be wrapped by a 120-foot-tall, 18,000-square-foot LED display, which according to the Witkoff Group, “will be one of the largest and most technologically advanced in the world today.”

More details and renderings ahead

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