Hudson Square is undergoing another transformation. The neighborhood was once known as the Printing District because of the printing companies attracted to the large concrete and steel factory buildings located close to their Wall Street clients. In the 1970s and ‘80s, technology and design companies replaced the printing industry, attracted by the architecture, location, transportation options, and affordable rents. But the area is once again evolving. This time it’s experiencing a boom of what developers and realtors call “affordable luxury” condominiums (in the $1 – $2 million range) due to the largest privately-initiated rezoning efforts in the history of New York City. Not only is the neighborhood growing in height and residences but a large fund has been set aside to increase the neighborhood’s commercial mix, greenery, and traffic flow.
70 charlton street
6sqft’s series “My sqft” checks out the homes of New Yorkers across all the boroughs. Our latest interior adventure brings us to the Hudson Square apartment of architect Brooks McDaniel. Want to see your home featured here? Get in touch!
In 2013, the Hudson Square area was rezoned to allow residential development for the first time, and the first building to welcome tenants into the neighborhood was Extell Development’s 70 Charlton Street. Though Beyer Blinder Belle are responsible for the industrial-style facade, it’s actually Extell’s team of in-house architects who got the ball rolling, as they do with all projects, from Billionaires’ Row blockbusters like One57 and the Central Park Tower to downtown game changers like 555Ten and One Manhattan Square.
For the past three years, Brooks McDaniel has worked as Extell’s Vice President of Architecture. After experiencing first-hand their “level of design, quality of construction, and attention to detail,” he decided to live in an Extell building. Wanting to move back to Manhattan from Brooklyn, he chose 70 Charlton for its clean, modern aesthetic and easy access to so many great areas. He recently gave us a tour of his custom-designed pad and filled us in on what it’s like working for one of NYC’s biggest developers.
It’s not too often that affordable housing opportunities arise in prime downtown areas like West Soho, but starting tomorrow, 70 Charlton Street will begin accepting applications for 29 of its below-market-rate apartments. The Beyer Blinder Belle-designed building is of the luxury persuasion, developed by none other than Extell. In total there are 116 residences; 92 are high-end co-ops (currently priced between $1.6M and $7.1M) with interiors crafted by Workshop/APD in one building, and the rest affordable units situated in a connected building. According to the Housing Connect website, studios will start at $833/month, one-bedrooms will go for $895/month and two-bedrooms for $1,082/month.