Mandarin Oriental Residences

Part of its overall marketing plan to reinvent itself, Coach has leased space at 685 Fifth Avenue for a new flagship location to be called "Coach House." As outlined in new DOB filings and renderings, the luxury retailer will occupy a three-story corner portion at the base of the building, amounting to 23,400 square feet. As part of the property's transformation,  floor area from the lower levels will be removed and redistributed to the top of the 20-story building, providing five new floors of office space and raising the building's height from 227 feet to 292 feet.
Watch the marketing video for the project