40 Willow Place

April 3, 2015

Mad for Modern: NYC Homes That Are Cooler Than Don Draper’s Park Avenue Pad

We admit it: We’re a bit obsessed with mid-20th century modern design–its architecturally and socially advanced concepts so often result in a perfect mix of aesthetic appeal and livability. Sometimes met with suspicion and derision in its earlier days, modernist architecture has endured the test of time and is having an enormous resurgence in popularity and appreciation. How else could you explain fans' obsession with the award-winning and pitch-perfect mid-mod sets on Matthew Weiner’s “Mad Men.” It’s often said that the best ideas in home design are the ones that make the home a great place to live; the origins of modernist design had that idea at their heart. We've rounded up a few of the city’s mid-century architectural treasures and a handful of homes that embody modernist style.
More on the 'Mad Men'sets and NYC's Mid-Century Modern gems this way